Lecture Podcast

The lecture discussed some interesting points on what is data visualization and its purpose. Essentially data visulisation is a medium in which it speaks to an audience as visual communicators it is an essential part in our process to communicate stories and messages.

The amount of data consumed was said to be 23 exabytes (1 exabyte = 1 billion gigabytes) of data was recorded and replicated in 2002 (UC Berkeley’s School of Information Management and Systems, 2003).

In comparison of today we now consume that amount of data within seven days.

“There is a tsunami of data that is crashing onto the beaches of the civilised world. This is a tidal wave or unrelated, growing data formed in bits and bytes, coming in an unorganised, uncontrolled, incoherent cacophony of foam. None of it is easily related, none of it comes with any organisation methodology…”.  Richard Saul Wurman (1997)

With the growth of data, many developments and strategies have arisen to deal with issues presented. Our political, environmental and social systems of today are trying to be understood through the use of data.

The visualisation of data it involves the creation of the visual representations of data through the use of graphs and images. Data on its own carries no meaning for data to be considered information it must be interpreted and take on a meaning. Not all information visualisations are based on data, but all data visualisation are information visualisations

The most important point I think made in the lecture would have to be the following

“Data on its own carries no meaning for data to be considered information it must be interpreted and take on a meaning.”

The reason why I believe this to be important as it makes a point about the importance of interpretation as without it, data is consider meaningless. As visual communicators we can give data purpose and meaning, when bring it together into the form of graphs and images which speaks to an audience.


The 4X4 Model for Winning Knowledge Content

The 4X4 Model is a guide to getting a group or individuals to your website and or other online content. The model discusses a strategy  that should be implement to retain audiences through the use of informative and engaging media.

The Water Cooler

Often in the form of a headline, tweet or ad, the Water Cooler grabs attention, engages and brings back users to wanting more. These moments should be found throughout a website.

The Cafe

A place of gather to discuss a subject in length often a blog post of video. They explain ideas and need to tell a interesting story that is easily relatable

The Research Library

Users here are seeking for scholarly content that provides the research and baked up data. Content should include at least one of the following and executive summary or chapter introduction or some other Café content.

The Lab

Users can interact with data found from the Library. It is considered to be the rarest form of data but give the opportunity for users to develop their own interpretation of data.

The model consists of four components

  1. Visualisation
  2. Story-Telling
  3. Interactivity
  4. Shareability
4X4 A model for Knowledge Content
4X4 A model for Knowledge Content



The 4X4 Model for Winning Knowledge Content Online. (2011). Inspired Magazine. Retrieved 20 July 2016, from http://inspiredm.com/winning-knowledge-content/

UC Berkeley’s School of Information Management and Systems,. (2003). How much Information?. University of California, USA. Retrieved from http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/execsum.htm


International Civilian Air Traffic in 2009. (2009). Retrieved from http://hyperallergic.com/144919/new-site-for-data-visualization-lets-you-share-statistics/

KA Connect,. (2014). The 4X4 Model for Winning Knowledge Content. Retrieved from https://vimeo.com/100429442


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s